The Type+ mission was to help people live healthier, happier lives. We did this by providing exceptional quality, nutritionally balanced food that was tailored to the individual's body type, lifestyle, and goals.
Too often people want to be healthy but do not have the time to prepare quality food that supports their goals, whether it be weight loss, muscle gain, or simply feeling good. Type+ made their lives easier by providing the right food in the right quantities.
In June 2020, mid-lock down, we quit our corporate jobs and within six months had taken the idea to reality, launching Type+ in January 2021.
The concept proved successful with Type+ growing steadily over the next 2.5 years. However, to scale Type+ and make it sustainable, significant investment was required.
There were many considerations within this and the decision was made to be proud of the success achieved, take the learnings, and move on, closing Type+ down.
These learnings are for product-based start-ups which will have a very different set of challenges to service-based start-ups.
We are immensely proud of everything Type+ achieved and grateful to all our customers and supporters along the way. Sic itur ad astra.
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